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...until some time ago it seemed that the world had to have only a futuristic vision,ย
made of technological research, new materials, experimentation, etc.
We, on the other hand, have collected the futuristic part of our past, objects dedicated to the memories of our childhood, our parents, our grandparents.
We have recovered the flavor of old materials, replicating their simplicity and originality.
A sort of kit/object that can give shape to the desire for exclusivity of our unique and personal search for futurepast.ย
team'70 wants to retrace the habits and customs of the yearsย '70, bring them to the attention of the new generations, contextualizing them in a contemporary era, evolving their ways, styles, trends... etc.
Theย '70 it was a decade of years of creative, social and industrial action, made by men, women, young people, elderly people, all truly special.
It certainly wasn't an era of compromises or shades of grey.
Italy stood out internationally (like never before) for its wealth of "brains" in various sectors: industrial, stylistic, artistic... etc.
We brought the "made in Italy" all over the world.
There was an effort to explore new creative territories, new styles, new fashions, there was an increase in proposals, ideas, more simply than doing, trying or questioning.
Design and fashion break out over the yearsย '70 with a spiral of explosive desire, research and work culture that still today, both on a collective and individual level, inspires and teaches us.
’70 as a cultural revolution
If you dig into your memory, the memories of those years are linked to the golden age of Fiat and the first Vespas.
Design objects that are now cult were produced:ย
the Brionvega TV, the TOIO lamp by Castiglioni, the beanbag by Zanotta.ย
There were directors of the caliber of Antonioni, who in those years signed his greatest masterpieces: Zabriskie Point and Red Desert. Our productions are therefore the fruit of passion, Italian creative ability and study, combined with the immense attention paid to detail. The projectย team'70 finds its starting point in the revival of the outerwear icon of youth protest: ๐ฅ'๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ, conceptually renewed; its cultural identity is industrial but urban, much more basic and design in its appearance than one perceives at first glance.
team'70 delves into the suggestions generated by this context as a starting point to pose many restylings of the mythical ๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ along with other iconic models, with contemporary fits and flavors.
Revised and modernized models, sometimes contaminated but without ever obscuring their recognizability and cultural identity, to make you take a leap into past, present, future
..if those ofย team'70 they revive the indispensable jacket of the decade that inspired their name, the one that rhymes with design, John and Yoko, auteur cinema, Fiat 500 and cultural effervescence. Their speeches prove that fashion, creation, is still far from having said the last word.
This may be surprising, butย team'70 did not set itself the objective of giving a new breath of revolutionary wind that swept Italy over the yearsย ’70.ย
It is therefore without nostalgia or pretension thatย team'70 has reproduced the famous jacket in detail ๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธย that Guccini sang, with the same materials and fabrics.
"..we don't want a copy. We want the original!!
What was so complicated to achieve with today's techniques.โ
..if those ofย team'70 have brought such a project to fruition, even relaunching the production of tartan plaid in an old Florentine factory and it is because ๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ it's just a comfortable garment that kept an entire generation warm: "..it's the emblematic jacket of the yearsย ’70, what the proletarians, the kids, the students brought.โ
It wasn't expensive and was very practical.
The Red Brigades took it over immediately, but for usย ๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ it is a cultural symbol even before a political one.
Raised to the rank of icon during the student revolts of '68, ๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ He's seen a lot since thenย team'70 he put his hand in it for the first time in January 2008.
..everything wants to be a sound,
a message,
a slogan:
“..I am ๐ฅ'๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ“
๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ no longer just as the replica of a historical item of clothing, but as an expression of a way of being, no longer a brand/object serving the market, but a slogan to "belong" to.
..we want to communicate ๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ as a timeless transversal object, without target, rich in history, to be used in all its forms, creative, stylistic, cultural; it lends itself to the most disparate combinations of looks... an object to always keep at hand, a sort of second skin; It is crucial to grasp the fact that it can also be used without an interior and in recent seasons it has been enriched with many proposals, allowing itself to be heavily contaminated.
..since this winter ๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ It has a "tailor-made" taste as you can choose between different fits that recall the past but with great research content to make them contemporary.
..๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ it has no seasonality, it has no look, it has its own reason and that's it!!
Wear ๐ฅ‘๐๐ฌ๐ค๐ข๐ฆโฎ๏ธ it's like wearing a story, it's like appropriating a special strength, a special energy, a sort of reverse homologation, an object that is the same for all of us, but that everyone can interpret in their own way and make it their diversity.
Just the logo ’70 does not move, proudly carried on the heart; the story ofย team'70 risks following us all winter: it's written on its lining!!ย
